Election season affects an organization’s communication strategy well before November. News cycles become more crowded. Paid media inventory can tighten. Issues affecting employees, customers and communities can draw greater attention. An emerging issue can create an opportunity for credible thought leadership or quickly become a reputation concern. 

Communication leaders are responsible for anticipating how election season may affect planned communication, spot issues early and help leaders decide when and how to respond. 

This guide helps leaders focus on key considerations for election season in your organization, in the marketplace and in a crisis.

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