Brand Positioning

Five Questions to Consider When Building the Business Case for Branding

If you have a branding assignment you may be naming a new product, repositioning a heritage company, updating the visual representation of merged organizations, or responding to any number of other business-driven scenarios. Building a clear and persuasive business case for your branding effort will help secure the leadership and funding support needed to move your business forward.

Here are five questions to help prepare a strong business case.